It’s important to remain calm and rational when trying to assess if your ad campaigns are falling victim to click fraud. Not generating income through paid search is more frequently a result of bad management or poor campaign set up as opposed to a malicious competitor pressing your advertising night after night. Experts place the entire percentage of clicks that are fraudulent at somewhere between 10-15% of the total online advertising market and these are concentrated around publisher scam as opposed to competition click fraud. If you happen to be a small business advertising mostly on the search network (and have opted out of the content system) then you’re generally safe from publisher sham.
You’re most probably a casualty of competition click fraud if you’re in a business that is competitive and you also find uncommon visitor activity in a normally profitable and well set up AdWords account. Tasks such as very high spikes in traffic for one or two particular adgroups that do not result in almost any conversions are tell-tale signs that you might be falling victim to click fraud.
Competing businesses may click your online ads fraudulently to eat up your budget so that you no longer appear in the paid search outcomes. The competitor has a higher chance of gaining credible visitors as an outcome, and it may be used to price you out of utilizing paid search as a traffic supply completely, particularly when it goes undetected when ran over a lengthy period. Exorbitant competitor click fraud is generally discovered and prevented by Google as well as other primary marketing platforms and they do have techniques in place to help prevent your ad from being clicked on over and over. If a competitor is determined to click your advert repeatedly every single day, and you have a restricted marketing budget, it may have a significant impact on the conversion costs of your campaigns and result in a significant loss of business earnings.
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When detecting click fraud you’re looking for unusual traffic as described below. Uncommon surges in traffic – a baffling increase in traffic uncharacteristic of your market and never in line with traffic tendencies that are organic. A lot of clicks from the same IP address might be a competitor clicking on your ads. A lot of clicks from a nation you don’t do business with potentially “click farms” in third world countries could be clicking your advertisements. A substantial drop in conversions, notably around the ad groups gaining improved traffic. Sudden decreases in some time used on a site can be due to click fraud.
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The top way to discover when you have fallen victim to competitor click fraud is through server logs.